JOHN W. GRAY DESIGNS
Logos/Branding
I was hired to create a variety of product labels for "Okanagan"
including retail products, displays, advertisements and packaging containers.
I also designed a series of marketing tools which included
pennents, banners, badges & buttons.
During my employment at Penn Lithographics, a large printing facility in Los Angeles, I was responsible for designing the packaging and labels for many Neutrogena commodities. I dealt directly with the senior marketing director at Neutrogena, overseeing and coordinating the entire printing process in order to meet the precise look that was required.
As with Neutrogena, I was responsible for designing the packaging and labels for many Clinique products. Although the bottles required specific guidelines, i.e., shape, size, surface texture, etc., I still chose the layout, typestyles, and overall design for the products. I also created many advertisements for Clinique to be used in magazines, promotion displays,
in-store banners/posters and billboards.
